Welcome to HMLC- where we build luxury brands!
For us, a brand’s identity is a holistic combination of emotional value and functionality. Under our branding services, we specialise in creating identities that not only align with the core values your brand aims to have but also evoke a powerful emotional response.
We aim to craft brands that go beyond mere visuals and turn them into legacies. We work closely with founders and businesses to turn their vision into reality. As a leading branding agency working with global partners, we craft world-class brand identities that strike a chord with your target audience.
Our vision is simple: to create iconic, luxury and premium brands that leave an impact. Our process is intentional, collaborative, and customised to your unique needs. Each project starts with insight and concludes with impact. From finding the right name for your brand, to its positioning in the market, brand strategy, verbal and visual identity and more- get all your branding requirements under one roof with HMLC.
Whether you're starting a new business or transforming your current identity, we can help in creating a brand that looks great and feels great too.
By working with HMLC, you are not just creating a logo or visual identity for your brand. We help you build a universe around your brand, where each touchpoint resonates with the same thought and experience that you want to offer to your target audience. Here’s what we bring to the table:
- Proven experience in luxury & premium markets: From fashion to hospitality to FMCG and more, we have shaped identities and helped revamp the foundations of branding for startups and globally renowned brands. Our branding for Sloop was also featured on the World Brand Design Society, one of the most renowned global design platforms.
- Bespoke and collaborative approach: We don’t believe that one strategy works for all and hence, we begin by listening- listening to what your vision is, how you want to see your brand come to life, what issues you want to address and much more. We then align our strategic and creative direction to align with your goals and needs.
- Strategy-backed decisions: Our services are a harmonious blend of strategy and design. The identities we craft are built with long-term scalability in mind, ensuring your brand stays relevant for times to come.
- Detail-oriented execution: As each step of the process is backed by strategy, we ensure that each element of your brand, from naming to logo, from values to messaging and more, feels cohesive, intentional and distinctly yours.
We don’t want your brand to be just another one in the same race as your competitors. We are here to build legacies with iconic branding.
Our process is structured yet flexible to make sure that it is designed to align with your brand’s vision and unique needs are addressed. There are different packages under our branding services, each crafted to address these unique needs. The intensity and order of each step vary as per the package selected.
Want to explore these packages? Reach out to us, let’s mark your calendars.
Here’s what our ideal process looks like:
- Brand discovery workshop: The discovery workshop dives deep into your needs and goals with stakeholder interviews. Together, we'll brainstorm ideas, identify challenges, and outline a plan for your unique goals. It helps uncover important insights, figure out any problems beforehand, and sparks creativity by narrowing down what is to be done. The insights for the workshop will give clarity for future branding and formulation of business strategies.
- Research & analysis: We delve into a comprehensive analysis of the competitive market to understand their branding strategies and identify innovative approaches to develop impactful branding strategies for your brand, which would be an internal research for our understanding. This stage is crucial as it helps us lay a strong foundation for your branding that is informed, strategic, and designed to resonate with your ideal customer.
- Strategy development: After a thorough understanding of your brand needs, market scenario and your competitors, we start by defining the strategy elements of your branding- brand positioning, DNA, values, mission & vision, brand voice and more. This becomes the foundation for the creative direction of branding.
- Visual & verbal identity- From moodboard to logo to all your visual elements of your branding that define your brand’s look and feel, fall under this step. We craft visual identities that are iconic and make you stand out from the crowd. This also caters to brand collaterals, packaging and more as per the requirements. We also cater to how your brand speaks and connects with your audience by defining the verbal identity.
- Brand guidelines and rollout- Once all the elements have been finalised, we deliver a comprehensive brand guideline or manual that helps you and your brand to apply the established identity across your brand touchpoints like social media, website and more.
We have transform your ideas into remarkable digital products with an innovative and contemporary style. We specialize in creative minimalist projects. We have many years of experience in the profession. View our portfolio with detailed descriptions and order for yourself! We have transform your ideas into remark digital products with an innovative style.
We have multiple branding packages that you can choose from based on your brand’s needs and how intensive you want the branding process to be. However, if you have any specific requirements, we are happy to discuss the same and form a scope of work best aligned with your particular needs.
Absolutely, we’ve helped multiple brands reposition and rebrand their business. Have a look at Aahana- the forest resort. Despite being a luxury hospitality resort, they felt that their brand did not connect with the audience in the way they wanted to communicate ‘luxury’. Our team tracked back to the roots for them and gave them a new position, strategy and identity that they are now using across their brand touchpoints.
If your brand needs a refresh for a modern market without losing its core essence, we are here to help with that as well.
The timeline for each service depends on the scope of work finalised. Branding takes a minimum of 2-4 weeks and can go beyond depending on the intensity of the package selected. We can share a clear roadmap after the brand discovery call.
Branding is an important part of your brand’s journey, regardless of the industry and audience sector you are catering to. While our forte lies in working with the luxury and premium industry and helping brands to establish themselves in this particular domain, we do work with mass brands as well. We understand the psychology and approach of working towards each of your unique needs and hence follow a bespoke approach for all our services.
We work with both startups and established brands globally, and we tailor our services and processes to fit your unique needs. Check our diverse portfolio for more details about our past clients.
