A size & gender inclusive extravagant fashion brand house based out of the city of Nawabs, Lucknow.
Project details
The concept takes inspiration from the birthplace of the brand, Lucknow. The logo embodies the essence of the two historical monuments of the city: the Bara Imambara & the Rumi Darwaza perfectly reflecting the brand’s roots with a modern approach.
he client faced difficulty in creating a logo that accurately captured the essence of the brand, as the available options were either overly feminine or masculine in nature.
1. Brand Logo & Brand Pattern
The logo design for the brand takes inspiration from its birthplace, Lucknow. It pays homage to the city's historical monuments, the Bara Imambara and Rumi Darwaza, while incorporating a modern approach. The logo's pattern draws inspiration from the brand's core product line and is designed with a minimalist yet rich aesthetic. The placement of the patterns adds a traditional touch to the design, reflecting the brand's roots.
2. Brand Typography
We recommended a premium yet traditional font selection to complement the bright and attention-grabbing color palette. Our suggestion was to opt for a simple font design that wouldnot overpower the brand's overall visual identity.
3. Brand Colours
The brand's cultural roots in Lucknow, coupled with the nature of its products, served as the inspiration for the carefully selected color palette. The regal shade of red exudes a sense of luxury, while the glamorous gold adds a touch of opulence. The off-white acts as the perfect base, seamlessly balancing the two bold colors.
We carefully crafted the brand collaterals with a focus on maintaining the visual identity of the brand while adding a touch of royalty that accurately represents the brand.
1. Business Card
The positioning of the elegant logo is strategically emphasized in the card, alongside the brand name, making a bold statement and leaving a lasting impression.
2. Brand Envelope
We have adopted a minimalistic approach for the envelope design, with a focus on aesthetics through the precise placement of the pattern. Our recommendation was to enhance the envelope's visual appeal by using gold wax for sealing.
3. Packaging: Boxes, Carry Bags & Velvet Trunk
The packaging design strikes a perfect balance between form and function while maintaining the visual identity of the brand. Various sizes of boxes were created to accommodate different products, from small accessories to larger clothing items such as men's vests. The carry bags were intentionally designed to be large and sturdy enough to accommodate the weight of the luxurious outfits. In addition, the trunk was carefully designed to ensure easy storage and transportation of heavy bridal attire.
