Project details
L’Vvyome was envisioned as a new-age luxury brand that embodies rarity, aspiration, and exclusivity. The brand needed an identity that could communicate elegance while standing out with a confident, contemporary visual language. The brief was to create a brand that feels “never seen, always desired”- one that instantly appeals to discerning luxury consumers while maintaining a refined, timeless presence.
With no pre-existing brand identity, L’Vvyome needed a strong foundation that would define its strategic, visual and verbal voice across all platforms. The challenge was to establish immediate credibility and recognition in a competitive luxury landscape while maintaining a distinctive positioning. Every element, from the logo to the typography- had to reflect innovation, uniqueness, and aesthetic clarity without compromising on functionality or scalability.
To bring L’Vvyome’s vision to life, we developed a comprehensive brand identity system that blends aspirational luxury with modern clarity. The logo- a bespoke symbol paired with a wordmark, was designed to be instantly recognizable, allowing the brand to hold its own in a competitive premium landscape. Every curve and character was carefully crafted to embody boldness without excess, elegance without effort. The tagline “Never seen, always desired” encapsulates the brand’s desire to remain enigmatic yet unforgettable- an idea that threads through every touchpoint of the identity.
We extended this narrative visually through a rich and flexible colour palette that blends earthy hues with jewel tones- turquoise, cerulean, rust, deep brown- reflecting both grounded elegance and a sense of movement. A refined typography system, led by Montage and supported by Lato and Great Vibes, offers balance between structure and softness, enabling versatility across brand communications.
The result is a branding ecosystem that doesn’t just speak of luxury- it feels luxurious, making L’Vvyome not just a name, but a visual and emotional experience.
