One of our previous branding clients, Anemoii is an affordable luxury brand which provides minimal silver jewellery. Now the brand is venturing into new product lines & expanding its business across the globe!
The brand concept beautifully weaves together the captivating narrative of a remarkable incident that transpired 1500 years ago—an asteroid colliding with the Earth's surface, creating a massive crater. This extraordinary event serves as the backdrop for the birth of a one-of-a-kind gemstone, the moissanite, which is introduced as the enchanting "Space Diamond” & how Anemoii with its Savior-Faire skillfully synthesize this celestial gem within its laboratories.
As a well-established brand in the market, Anemoii had garnered a reputation for its exquisite silver jewellery. However, with plans to explore new product lines and foster innovation, the client expressed the desire to preserve the core identity of Anemoii while infusing a fresh element into the brand. This brand refresh aimed to seamlessly incorporate the introduction of new lines and signify the brand's expansion, while staying true to its established identity.
In our brand refresh, we opted to retain the core brand colours, encompassing the serene hues of blue and green, symbolizing the properties of silver—its purity and clarity. To infuse a fresh element, we introduced the hues of pink and silver into the existing colour palette, reflecting the brand's innovative and dynamic approach.
When combined, this palette evokes a sense of the vastness of space and galaxies, encapsulating the captivating story of Moissanite, the "Space Diamond." The silver colour represents the radiant glow of the moon, serving as an analogy for both the brilliance of Moissanite and the silver material itself.
While maintaining the original typography of the brand, we also introduced two new typefaces. One represents the enigmatic depths of space, while the other embodies the clarity and luminosity of the Moissanite gemstone. This strategic addition enhances the brand's visual identity, conveying a harmonious blend of mystery and brilliance.
To millennials and Generation Z, socially responsible companies are even more important. They believe companies should invest in improving society and look for solutions that assist in those improvements.Companies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. Showcasing efforts is key so it’s important to learn how to market to millennials because these efforts will sway the choices they make as consumers.Millennials also like to take part in initiatives such as volunteer work or making donations. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumer’s perception, the more chance there is that they will begin initiatives.