The digital landscape is getting highly competitive; no one rulebook works for all. Every brand, every business is unique. So are your requirements and the way you want to connect with your audience. Thus, the customer journey for your brand might not look exactly the same as your competitor's. And this is why the way you approach your customers also needs to be customised to your particular brand.

That’s what we call ‘alignment’. Alignment is simply ensuring that your marketing strategy and plan of action, your targets and goals, and the unique needs of your target audience are all on the same track and in relation to each other.

Sounds tough?
Don’t worry, you are not alone!

Many clients who approach us get the start of their marketing wrong, and finding the right course of action that works for their brand might take some time.

And that’s where you need the help of professionals. At HMLC, we are here to help you understand and dissect what exactly your brand needs and what path to take so that you can reach it in the most optimal way.

We believe that each stage of your marketing plan should drive active results and measurable value. It’s not just about running ads and keeping them live and praying that something or the other works out.

The algorithms are constantly changing; what might have worked for you a month or even a week back might not work for you now. As a leading performance marketing agency in India, we understand how the market operates. Be it a luxury or premium market you are targeting to enter, or a mass-market you want to expand into, each comes with its own needs, requirements and challenges to be addressed. We have worked with brands globally as well and we understand how to mould our approaches to drive optimal results in each market segment as per the unique requirements of the brand and needs of the audience.

Our approach to performance marketing focuses not just on your numeric metrics but also on the overall performance and growth of your business. Whether it’s about driving brand awareness, lead generation, conversions, or revenue growth, we are there to help you with end-to-end marketing services. A specialised performance marketing agency like HMLC brings to you:

- Clear attribution models to track what works and how to further optimise them.
- Lower CPA and higher ROI through continuous monitoring and optimisation.
- Speed and agility in launching and scaling campaigns.
- In-depth insights to drive better future decisions. 
- Proven expertise across varied market sectors and industries. 
- Transparent dashboards and insights keep you informed and always in control.

Our team comprises strategic experts, marketers, designers and more, offering you tailored services to match your unique needs. Performance marketing services are rooted in strategic foundations, are data-backed, visually enriched and result-driven.

Want to understand if performance marketing is the right take for your brand? Let’s walk through your goals. Reach out to our team.

Our approach and process are goal-driven, data-led and fully aligned with the needs of your brand. Under our performance marketing services, we build ecosystems for you that drive conversions, reduce wasteful use of resources, and scale sustainably. Here’s what our ideal process looks like:

1. Discovery workshop: Every service begins with the right understanding of your business, audience, objectives and budget. For this, we set up a discovery workshop with the stakeholders to have a thorough walkthrough of your needful details.

2. Internal research: After gathering the data from your end, our team does an internal research and audit of your competitors and market, understands your consumer personas and their ideal journey, what tools would best suit your needs, what strategies and approaches would be needed to match your goals and more. This helps us customise our strategies and campaigns to be optimised to the core.

3. Campaign building: Based on the details collected, we craft a full-funnel structure from awareness to conversion. We choose the right platforms, customise our campaigns for each of the platforms and define our KPI. These are mutually discussed and agreed upon.

4. Creative and copy development: Once the strategy and campaigns are finalised, our team starts working on compelling visuals and ad-copies that are in line with the brand tone and voice, are SEO optimised and curated as per your target audience.

5. Launch and optimisation: The campaigns are then launched to the particular channels, run through A/B testing with variations if required to optimise the results, and closely monitored as per the defined KPIs. These are optimised in real-time based on the metrics to drive maximum conversions. Monitoring and optimisation are continuous activities.

6. Reporting: You will receive regular reports and dashboards with insights for all campaigns for a transparent overview. The reports are shared with suggestions and scope for further optimisation, and strategic inputs on what can be the next plan of action. Further campaigns are optimised, keeping these metrics and reports in close check.