The brand identity is an amalgamation of two different styles of M to represent the brand name. The concept reflects both masculine and feminine energy, thus depicting that it caters to both males and females. The design approach followed was quite minimalistic yet impactful.
The client had the name finalised, but could not depict who it is catering to in a clear manner. Previously the client had a cliche logo with colours like blue and pink to depict the Miss and Mr aspect.
We curated a brand identity which exudes luxury as it is a completely bespoke brand. The minimal and distinct logo clearly indicates the feminine and male vibe showing that it is a bespoke fashion brand for all.
The deep green colour dominated the colour palette with a hint of beige to balance out the deep green. Both silver and gold play the role of a highlighting colour to add a splash of that luxe look.
The fonts were selected to match the entire masculine and feminine vibe. We made sure that the fonts are readable too apart from being fancy and luxurious.
To millennials and Generation Z, socially responsible companies are even more important. They believe companies should invest in improving society and look for solutions that assist in those improvements.Companies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. Showcasing efforts is key so it’s important to learn how to market to millennials because these efforts will sway the choices they make as consumers.Millennials also like to take part in initiatives such as volunteer work or making donations. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumer’s perception, the more chance there is that they will begin initiatives.