It’s needless to say that in today’s chronically online world, your brand’s social media needs more than great visuals. Your online presence is not just to show your product or service, it’s your brand’s voice, how you space a community around your brand and your most powerful touchpoint with your target audience.
At HMLC, we help build and transform your brand’s online presence into a meaningful, result-driven social media marketing channel. You can’t win with the same playbook as others if you want to grow and create something unique for your brand. As a leading social media marketing agency in India and working with brands globally, we truly understand this need and thus, we create bespoke strategies for your luxury brands as per your unique goals.
So whether you’re building a brand from the ground up or need to refine your social approach, our team is here to help you.
Your social media is usually the first touchpoint from which people get to know about your brand and its offerings. Thus, it speaks to your audience even before you get a chance to. Your social media is your brand’s voice, face and story. We understand the balance needed between business goals and brand building. That’s why our approach to social media management is both creative and strategic. Here’s what sets us apart:
- Custom strategies: Before we jump into designing your grids and social media creatives, we understand what your brand's needs are; whether you are looking to generate leads, are interested in creating awareness about your brand, looking to reach newer markets, etc. The strategy and the visuals are then aligned to these goals.
- Grid planning: We do not simply follow trends. We help plan and create your grid at the start of each month or week, backed by strategic planning, consistency, and alignment with your brand goals, ensuring that your social media posts are not just a passing trend but retain a lasting presence in the minds of your target audience.
- Platform-specific expertise: We understand the particular needs, algorithms, insights and best practices of each social media platform and hence, curate our content as per the strategies for each particular platform.
- Performance-driven optimisation: Metrics matter. We closely and consistently monitor and optimise our strategies and content based on data and analytics to ensure that future strategies are in line with how the audience and particular platforms are responding to the content and how we can drive better results as per your target goals.
- End-to-end execution: Our team is there to help you from monthly planning of goals to content creation, posting, analytics, optimisation, reporting and more so that you can focus on your business goals, and we drive your social media for you.
- Discovery workshop: We start with an in-depth understanding of your brand, business goals, audience personas, target market, competitors and other relevant information through stakeholder interviews and discussions. This is to ensure that we understand your brand thoroughly before we venture into planning for your social media.
- Internal research and ideation: Based on the information shared with us, we do our own internal research and study to know about your target audience and market and understand what kind of content would work best to achieve your social media goals. We share our thoughts and opinions with your team and set a direction for the social media management.
- Content planning: We build the monthly content calendars as per the direction decided, backed by strong visuals and strategic goals for each social media platform as defined under your scope of work.
- Execution and management: Once the monthly calendar and creatives are approved from your end, we start with making the content live on all social media platforms. This included copywriting for the posts, scheduling, community management, performance tracking, monthly reporting and more as per the finalised scope of work.
- Optimisations: We closely study the metrics and the performance of the social media posts and accordingly strategise and make adjustments to the monthly plans to drive better results.
Want to discuss what would be the right approach for your social media management? Reach out to us, let’s mark your calendars.
We have transform your ideas into remarkable digital products with an innovative and contemporary style. We specialize in creative minimalist projects. We have many years of experience in the profession. View our portfolio with detailed descriptions and order for yourself! We have transform your ideas into remark digital products with an innovative style.
The number of platforms we manage for each brand depends on the packages and scope of work finalised. We can manage every platform from Instagram, Facebook, Pinterest, YouTube, LinkedIn and more as per your requirements.
We work with all kinds of industries like hospitality, fashion, jewellery, art, architecture and interiors, and more. These are both startups and established brands around the globe. If you have a vision, we are here to bring it to life for you.
Our base package includes about 15 posts per month, which is a mix of your statics, carousels and reels. There are additional stories as well, along with other social media management services. More intense packages have a higher number of posts, and these can be selected by looking into the aims and goals of your brand. Want to have a look at our packages and understand what’s the best fit for you? Drop us a message, and our team will connect to walk you through the same.
We offer end-to-end support as per your requirements. This includes ideation and content planning, creative development, copywriting, posting, optimisations as per the metrics, community management, monthly reporting and more.
Yes, we offer services for social media ads as well. We have different packages for all our services that cater to different scopes of work for social media management. You can select the one best suited to your requirements. We are also open to customising a scope to fit your unique needs.
