The brand NAM 24, offers grand masterpieces & wall murals. Every piece holds a strong story which is presented through the artist’s lenses- a vibrant amalgamation of modern outlook & Indian values with a touch of quirkiness.
The brand's social media communication strategy centres around the art of storytelling, emphasizing how each unique piece conveys a meaningful narrative to inspire its audience. Our vision for NAM24's social media platform is to create an immersive experience that transports users on a captivating journey of colours, evoking the sensation of strolling through the corridors of an art gallery.
The brand encountered the challenge of effectively communicating the narrative behind each painting while ensuring that the visual representation captured its inherent power and impact. Additionally, the brand faced concerns regarding copyright, as there was a risk of the art being reproduced or used by unauthorized parties.
We adopted a minimalist approach, employing ample white space to allow the vibrant paintings to shine prominently and capture their true essence. To add a sense of relatability, we integrated images and clips of the artists, creating a connection between the audience and the creative process. Given that each painting holds a unique story and encompasses various elements, we allocated substantial space within the content to immerse the audience in the individual painting experiences, allowing them to delve deeper into the narratives and appreciate the intricate details.
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