INSD is a national award-winning design school that has built a community of artists, designers and media professionals. The premier design institute has 7 International & 50 National Campuses.
Project details
As the creative partner for INSD, we were responsible for creating the brand manual as well as the brand collaterals. We carefully curated a colour palette that aligns with the values of the institute, selecting a striking shade of yellow. This vibrant hue demands attention and adds a burst of energy to the brand. By stimulating the happy, optimistic, and creative nerves of the brain, yellow was the perfect choice to represent one of the top fashion institutes in the world.
The educational institute lacked a distinctive visual language, resulting in difficulty attracting students due to a lacklustre look and feel. The institute operated as a generic institution without a clear identity, struggling to compete with highly branded institutes despite being known for its quality services.
We worked closely with INSD to establish a visual identity and design brand collaterals to differentiate the institute from its competitors. With a consistent visual identity across all its campuses, INSD established a strong position in the highly competitive educational industry.
Brand Seal
ID Card
Stationary
Business Card
Envelope & letterhead
Standee Design
Notepad
Email Signature
Carry Bag
Invites & Greetings
Certificate design
Folder Design
T-shirt Design
Hoardings & Posters
Digital Presentation
Course Logos
Direction & other Siganages
Posters
Zone Wise Campus Color
