INSD is a national award-winning design school that has built a community of artists, designers and media professionals. The premier design institute has 7 International & 50 National Campuses.
As the creative partner for INSD, we were responsible for creating the brand manual as well as the brand collaterals. We carefully curated a colour palette that aligns with the values of the institute, selecting a striking shade of yellow. This vibrant hue demands attention and adds a burst of energy to the brand. By stimulating the happy, optimistic, and creative nerves of the brain, yellow was the perfect choice to represent one of the top fashion institutes in the world.
The educational institute lacked a distinctive visual language, resulting in difficulty attracting students due to a lacklustre look and feel. The institute operated as a generic institution without a clear identity, struggling to compete with highly branded institutes despite being known for its quality services.
We worked closely with INSD to establish a visual identity and design brand collaterals to differentiate the institute from its competitors. With a consistent visual identity across all its campuses, INSD established a strong position in the highly competitive educational industry.
Envelope & letterhead
Invites & Greetings
Hoardings & Posters
Direction & other Siganages
Zone Wise Campus Color
To millennials and Generation Z, socially responsible companies are even more important. They believe companies should invest in improving society and look for solutions that assist in those improvements.Companies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. Showcasing efforts is key so it’s important to learn how to market to millennials because these efforts will sway the choices they make as consumers.Millennials also like to take part in initiatives such as volunteer work or making donations. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumer’s perception, the more chance there is that they will begin initiatives.