The brand NAM 24, offers grand masterpieces & wall murals. Every piece holds a strong story which is presented through the artist’s lenses- a vibrant amalgamation of modern outlook & Indian values with a touch of quirkiness.
Project details
Our vision for the website design was to create a mesmerizing experience that would evoke the feeling of walking through an art gallery. We aimed for a design that exudes a sense of calmness, complemented by joyful colours that uplift the mood of the visitors. Our goal was to showcase the bold masterpieces in a balanced and captivating manner, ensuring that each artwork is presented in its best light.
We identified two key challenges that needed to be addressed:
1. Striking a seamless balance between the artist and her work:
It was important to ensure that the artwork was highlighted while giving proper credit to the artist. Careful consideration was needed to avoid one overshadowing the other and to maintain a harmonious relationship between the artist and her paintings.
2. Placement and animations:
Given that the paintings were detailed and vibrant in colour, we needed to ensure that the customer experience was visually pleasing. Thoughtful placement of the artwork and appropriate animations were crucial to creating an immersive and engaging experience for the visitors while ensuring that the focus remained on the artwork itself.
Approach:
We carefully curated a visually appealing design for the website, characterized by its sleekness and cleanliness. Through the use of white and black elements, we created a backdrop that allowed the paintings to truly shine and capture the attention of the visitors. The integration of the artist's presence was done subtly, differentiating her from her work, while adding a touch of personalization.
HMLC Framework:
To elevate the customer experience, we incorporated HMLC Elements of Luxury, such as meticulous attention to detail in the placement of the paintings, a seamless and responsive design that catered to a seamless user experience, and a storytelling approach that unravelled the essence of each artwork.
Robust User Experience:
Subtle animations were thoughtfully incorporated to create an interactive experience for the visitors while keeping the focus on the intricate details of the paintings. This added an engaging dimension to the website, enhancing the overall user experience and making it a visual delight for art enthusiasts.
