The brand Supermistri draws inspiration from the concept of Superman, embodying a vision to establish a distinct presence in a crowded and unorganized marketplace. To achieve this, we devised a strategic approach centred around a quirky brand concept, complemented by a vibrant colour palette. This combination aims to create a visual identity that exudes happiness, pleasantness, and a warm welcome. By infusing these elements into the brand's visual representation, we sought to differentiate Supermistri from its competitors, making it instantly recognizable and memorable to its target audience.
The challenge was to position supermistri in one of the largest automobile industries, the Indian automobile sector.
In order to gain comprehensive insights into the automobile industry, both in India and globally, we conducted a thorough market analysis. This involved examining current trends as well as anticipating future developments. Our study encompassed various aspects, including the demand and supply dynamics of car servicing, the labour requirements within the industry, the integration of automation in car servicing processes, and the relevant legal documentation, among other key factors. By delving into these industry challenges, we aimed to acquire a holistic understanding of the automotive landscape, enabling us to make informed decisions and devise effective strategies for our clients
In order to gain a deep understanding of consumer behaviour pertaining to car servicing, we conducted an extensive in-house research initiative. Through this endeavour, we analyzed various insights related to the challenges faced by clients in the industry. Our aim was to discern how Supermistri can provide the ideal solution to address these challenges. By closely examining consumer preferences, needs, and pain points, we were able to align our services and offerings with the specific requirements of our target audience. This research-driven approach allows us to position Supermistri as the optimal choice for clients seeking reliable and efficient car servicing solutions.
Through detailed analysis, we successfully identified the target demographics comprising the potential customer base for Supermistri.
To gain a comprehensive understanding of the competitive landscape, we performed a thorough competitor analysis for Supermistri. This involved evaluating and benchmarking the activities and services offered by other players in the car servicing industry. By conducting this analysis, we were able to identify key differentiators and unique selling points that would allow us to position Supermistri strategically.
With meticulous attention to detail, we developed a well-defined and structured brand architecture for supermistri. This strategic approach involved carefully categorizing and organizing all the products and services offered by the brand. By implementing this brand architecture, we ensured a clear and logical framework that allows for effective communication and differentiation of the various offerings.
In order to establish a distinctive brand positioning for Supermistri, we crafted a brand positioning graph. Through this process, we strategically positioned the brand at the intersection of high benefits, exceptional quality, and affordability, setting it apart from the competition.
To millennials and Generation Z, socially responsible companies are even more important. They believe companies should invest in improving society and look for solutions that assist in those improvements.Companies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. Showcasing efforts is key so it’s important to learn how to market to millennials because these efforts will sway the choices they make as consumers.Millennials also like to take part in initiatives such as volunteer work or making donations. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumer’s perception, the more chance there is that they will begin initiatives.