Aahana: The Forest Resort is a luxury eco-resort nestled on the edge of Jim Corbett National Park. Following a complete rebranding exercise, the website redesign was envisioned to align with the resort’s new positioning- rooted in nature, wellness, and conscious luxury. The idea was to translate the immersive forest experience and the brand’s essence into a digital space that feels serene, elegant, and deeply connected to its environment.
The previous website did not reflect the evolved brand identity or the refined positioning of Aahana as a forest resort. It lacked visual appeal, emotional connection, and consistency with other brand touchpoints. The structure and content were not optimized for today’s digital behavior, and the user journey felt fragmented, especially for discovery and booking.
Post-rebranding, the website redesign was undertaken with a clear goal- to align the digital presence of Aahana with its renewed identity as a forest resort offering luxury rooted in sustainability and wellness. The website was thoughtfully crafted to mirror the refined aesthetics, calming palette, and earthy elegance introduced during the rebranding process.
We restructured the user journey to be intuitive and immersive, allowing potential guests to experience the essence of Aahana through fluid navigation, evocative storytelling, and striking visuals. The content was rewritten to reflect the brand’s voice- one that speaks of rejuvenation, eco-consciousness, and understated luxury.
From typography and design accents to page layouts and imagery, each element was guided by the updated brand language to ensure consistency across all customer touchpoints- be it social media, marketing materials, or offline interactions. Functional improvements were also incorporated to streamline exploration and bookings, making the platform not just beautiful but also performance-driven.
In essence, the redesigned website serves as a digital extension of the Aahana experience - inviting, immersive, and unmistakably rooted in the brand's core values.