Client

Date

11.9.2024

Service

Social Media Marketing

behance

Project details

The concept
The Problem
The solution
Our approach
The concept

Benvenuto Grazie is a UK-based men’s streetwear brand that blends urban edge with refined tailoring- a label that celebrates modern masculinity with bold, confident essentials. The brand voice is unapologetic, fashion-forward, and rooted in street culture with a luxury undertone.

The problem

Problem Identification

The brand had a powerful aesthetic and product range and needed a consistent and strategic social media presence that reflects this. It needed content that not only reflected its bold personality but also positioned it as a serious player in the premium streetwear space- all while building engagement and community in a highly competitive UK fashion market.

The solution

HMLC Solution

HMLC took over the social media strategy, content creation, and account management to bring structure, storytelling, and visual cohesion to the brand’s digital persona.

We focused on:

  • Visual Identity: Creating a mood board-driven feed that combines high-contrast visuals, layered textures, and minimalist layouts.
  • Content Strategy: Developing a mix of product drops, styling edits, brand storytelling, and cultural references that align with the brand ethos.
  • Tone of Voice: Bold and direct- always aligned with the street-luxury vibe.
  • Community Engagement: Implementing hashtag strategies, interaction protocols, and brand alignment to boost reach and resonance.

From reels and campaigns to everyday content, we built a grid that feels both curated and raw, mirroring the very essence of Benvenuto Grazie. The result: a growing digital presence that attracts the right audience and reflects the attitude, aesthetic, and ambition of the brand.

Our Approach

Holi company is the key to success and digital product

To millennials and Generation Z, socially responsible companies are even more important. They believe companies should invest in improving society and look for solutions that assist in those improvements.Companies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. Showcasing efforts is key so it’s important to learn how to market to millennials because these efforts will sway the choices they make as consumers.Millennials also like to take part in initiatives such as volunteer work or making donations. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumer’s perception, the more chance there is that they will begin initiatives.

"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Ryan Baser
Lovely Customer
"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Ryan Baser
Lovely Customer
"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Caitlyn Morhes
Lovely Customer
"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Sarah Pratt
Lovely Customer
"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Elsa Darton
Lovely Customer
"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Chris Pfaff
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Holi MAKES INNOVATIVE SOLUTIONS TO SOLVE PROBLEMS. WE FEEL YOUR NEEDS AND WORK AS SPECIFIC. See for yourself!

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