Project details
Benvenuto Grazie is a UK-based men’s streetwear brand that blends urban edge with refined tailoring- a label that celebrates modern masculinity with bold, confident essentials. The brand voice is unapologetic, fashion-forward, and rooted in street culture with a luxury undertone.
The brand had a powerful aesthetic and product range and needed a consistent and strategic social media presence that reflects this. It needed content that not only reflected its bold personality but also positioned it as a serious player in the premium streetwear space- all while building engagement and community in a highly competitive UK fashion market.
HMLC took over the social media strategy, content creation, and account management to bring structure, storytelling, and visual cohesion to the brand’s digital persona.
We focused on:
- Visual Identity: Creating a mood board-driven feed that combines high-contrast visuals, layered textures, and minimalist layouts.
- Content Strategy: Developing a mix of product drops, styling edits, brand storytelling, and cultural references that align with the brand ethos.
- Tone of Voice: Bold and direct- always aligned with the street-luxury vibe.
- Community Engagement: Implementing hashtag strategies, interaction protocols, and brand alignment to boost reach and resonance.
From reels and campaigns to everyday content, we built a grid that feels both curated and raw, mirroring the very essence of Benvenuto Grazie. The result: a growing digital presence that attracts the right audience and reflects the attitude, aesthetic, and ambition of the brand.
