Project details
Ansuchka is a contemporary leather goods brand rooted in craftsmanship, thoughtful design, and global appeal. Built on the foundations of heritage quality and minimalist sophistication, the brand wanted to scale its digital presence across India, the UK, and the US- each with unique audience behaviours, market sensibilities, and luxury benchmarks.
While the product stood out for its craftsmanship, Ansuchka needed a digital strategy that could translate its premium value to distinct markets- without losing consistency or brand coherence. The challenge was to manage three region-specific social media accounts, each with its own tone, positioning and content direction, while staying true to a unified brand identity.
HMLC stepped in as the brand’s dedicated digital partner, managing content strategy, design, and execution across India, UK, and US accounts. This included their Meta platforms of Instagram and Facebook, Pinterest and global YouTube channel. We began by clearly defining content buckets for each region- aligned with local trends, cultural relevance, shopping behaviours, and seasonal drops.
A cohesive yet regionally tailored visual language was created to reflect luxury across all geographies. Campaigns were crafted with strategic messaging and pacing- from aspirational storytelling for the UK and US audiences to more community-focused, occasion-led narratives for India. Paid content was also optimised for geo-specific engagement and brand awareness.
By maintaining creative consistency with market-specific flexibility, we helped Ansuchka scale its online footprint and build recognition across continents- setting the stage for deeper engagement, loyalty, and long-term brand growth.
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