We adopted a minimalist design approach for the brand's collaterals, ensuring a cohesive visual identity across all touchpoints. The collaterals were intentionally kept in black and white, with an added texture effect to convey a tactile feel. This design principle was consistently applied throughout the entire range of brand collateral, including business cards and product catalogues.
The client faced challenges in maintaining consistency and effectively showcasing their products due to colour usage that diminished the overall brilliance and impact of the products.
We meticulously developed a minimalistic design approach for the collaterals, incorporating subtle texture and a complementary shade of grey to infuse vitality into the visuals. Careful consideration was given to typography, striking a balance between distinctiveness and ensuring that the focus remained on the products themselves. For the product catalogue and company profile, the content and image placement were strategically executed, aligning with consumer psychology to capture maximum attention and effectively highlight essential information.
To millennials and Generation Z, socially responsible companies are even more important. They believe companies should invest in improving society and look for solutions that assist in those improvements.Companies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. Showcasing efforts is key so it’s important to learn how to market to millennials because these efforts will sway the choices they make as consumers.Millennials also like to take part in initiatives such as volunteer work or making donations. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumer’s perception, the more chance there is that they will begin initiatives.