Project details
The social media strategy for Sun Iris Realty was designed to reflect the brand’s ethos- bespoke, aspirational, and elite. With a strong luxury narrative, the content was aimed at building a digital presence that not only showcased curated real estate listings but also spoke to the discerning taste of India’s luxury consumers. Every touchpoint, be it Instagram, LinkedIn, Pinterest, or YouTube, was treated as an extension of the brand’s refined identity.
As a new player in the luxury real estate market, Sun Iris had no prior digital footprint. Starting from zero, the challenge was two-fold: to build credibility and establish the brand’s expertise in the luxury segment while attracting a niche audience for INR 7 Cr+ listings. Additionally, the brand needed to differentiate itself from conventional real estate pages by positioning itself as an ecosystem and luxury experience provider- not just a property listing platform.
We approached the social media roadmap in phased layers. The first phase focused on building brand awareness through brand storytelling, thought-leadership content, and establishing Sun Iris’s voice in the luxury space. Carefully curated grids introduced who we are, what we do, and why we’re different.
In the following phases, we moved into content that highlighted project listings and exclusive properties. Each project was treated uniquely with bespoke visuals, aspirational storytelling, and informative details to build trust and desire. Lifestyle imagery, property highlights, benefits, and market insights were used to appeal to high-net-worth individuals, while every asset maintained a cohesive visual language rooted in the brand’s identity.
We worked across platforms from organic content strategy and design to paid ad campaigns targeting luxury buyers. Despite a niche audience base, our strategic content mix helped Sun Iris generate visibility, establish digital authority, and start creating a highly curated community of like-minded luxury enthusiasts.
