Client

Date

11.9.2024

Service

Social Media Marketing

behance

Project details

The concept
The Problem
The solution
Our approach
The concept

Sloop is a gender-functional fashion brand that challenges traditional norms through a visual language that’s fluid, abstract, and unapologetically individual. The brand draws from Japanese minimalism and Indian vibrancy to create pieces that are both expressive and restrained- designed for those who don't want to be defined.

The problem

Problem Identification

Sloop had a distinctive product and philosophy but lacked a social media strategy that could effectively communicate its aesthetic and narrative. The challenge was to bring out the brand’s unconventional identity while building a cohesive online presence that resonated with both fashion-forward and mindful audiences.

The solution

HMLC Solution

HMLC stepped in to create a digital strategy that reflects the visual nuance and cultural duality of the brand. We focused on:

  • Visual Curation: A muted, artistic feed using layered textures, negative space, and editorial-style visuals that capture the brand’s essence.
  • Storytelling: Crafting content that highlights the philosophy behind each collection, weaving in process, materiality, and thought-led captions.
  • Content Mix: Behind-the-scenes moments, studio shots, product close-ups, and cultural moodboards- all anchored in the brand's tone.
  • Community Language: Subtle, intellectual, design-driven- mirroring the mindset of Sloop's core audience.

The result: a feed that doesn’t chase trends, but carves out a space for self-expression and quiet luxury. Through tone, texture, and strategy, HMLC helped Sloop build a digital identity as thoughtful and striking as its garments.

Our Approach

Holi company is the key to success and digital product

To millennials and Generation Z, socially responsible companies are even more important. They believe companies should invest in improving society and look for solutions that assist in those improvements.Companies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. Showcasing efforts is key so it’s important to learn how to market to millennials because these efforts will sway the choices they make as consumers.Millennials also like to take part in initiatives such as volunteer work or making donations. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumer’s perception, the more chance there is that they will begin initiatives.

"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Ryan Baser
Lovely Customer
"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Ryan Baser
Lovely Customer
"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Caitlyn Morhes
Lovely Customer
"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Sarah Pratt
Lovely Customer
"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Elsa Darton
Lovely Customer
"We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!"
Chris Pfaff
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Holi MAKES INNOVATIVE SOLUTIONS TO SOLVE PROBLEMS. WE FEEL YOUR NEEDS AND WORK AS SPECIFIC. See for yourself!

Holi MAKES INNOVATIVE SOLUTIONS TO SOLVE PROBLEMS. WE FEEL YOUR NEEDS AND WORK AS SPECIFIC. See for yourself!

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