The brand NAM 24, offers grand masterpieces & wall murals. Every piece holds a strong story which is presented through the artist’s lenses- a vibrant amalgamation of modern outlook & Indian values with a touch of quirkiness.
Project details
When conceptualizing the brand teaser, our vision revolved around providing a tantalizing glimpse into the unique painting style and approach of the artist. To add a personal touch and foster a deeper connection, we incorporated the artist's voiceover, infusing the video with a human element. Our primary objective was to create a captivating video that not only piqued curiosity but also evoked a sense of freshness and energy within the viewer. By carefully crafting this teaser, we aimed to generate intrigue and leave the audience yearning to explore more about the art and the artist behind it.
Crafting the video presented a core challenge: finding the delicate equilibrium between revealing select clips and maintaining an air of secrecy, thereby inciting viewers to delve deeper into the brand and its paintings. Given the inherently vibrant and quirky nature of the artwork, there was a potential risk of the video becoming cluttered and losing clarity in its messaging.
We created a compelling teaser that serves as a powerful introduction to the artist and her captivating artwork. The teaser offers a tantalizing glimpse into both the finished art pieces and the artistic process behind their creation. Careful consideration was given to the selection of music, which effectively embodies the values of the masterpieces, blending modern and Indian designs with a touch of quirkiness.
By infusing the teaser with this unique energy, we aimed to evoke a sense of freshness and vibrancy in the viewers, while also igniting their curiosity to explore the art pieces further.
To enhance the storytelling aspect, the voiceover of the artist was thoughtfully synchronized with the accompanying clips, depicting the entire journey of the brand and its paintings. This harmonious coordination between visuals and voiceover helps to create a cohesive and immersive experience for the audience, allowing them to connect more deeply with the artist's vision and the essence of the artwork.
Ultimately, the teaser serves as a compelling invitation for viewers to delve into the world of the artist, leaving them intrigued and eager to discover more about her remarkable creations.
