Project details
Aahana is a luxury resort nestled in the embrace of the lush green landscapes sharing a boundary with the Bijrani Zone of Jim Corbett National Park. With a deep-rooted ethos of sustainability and holistic living, Aahana offers an experience where luxury seamlessly blends with nature and wellness. The vision was to reposition Aahana not just as a resort, but as a destination where conscious luxury meets immersive nature- an escape that appeals to the refined sensibilities of today’s mindful traveller.
Despite its unique offering and pristine location, Aahana lacked a distinctive brand voice and visual narrative that resonated with the luxury market. The brand’s communication was fragmented, with inconsistencies across touchpoints in design, messaging, and digital presence. There was a gap between the resort’s on-ground experience and how it was perceived online. This diluted Aahana’s positioning in a growing competitive landscape of luxury wellness and eco-travel.
At HMLC, our approach was rooted in rediscovering Aahana’s essence and communicating it while aligning it with the evolving expectations of luxury travellers. We embarked on an in-depth strategic journey- beginning with immersive site visits, stakeholder conversations, and a comprehensive audit of the brand’s existing identity and touchpoints.
By retracing Aahana’s roots and understanding its philosophy of sustainable luxury, we crafted a refined brand narrative that captures the serene grandeur of the forest and the understated elegance of the resort. Our work went beyond aesthetics; it was about translating Aahana’s ethos into a language and visual identity that feels elevated, immersive, and emotionally resonant.
From redefining the brand's positioning and strategic branding elements to building its visual direction and communication strategy, every detail was thoughtfully developed to position Aahana as more than just a resort- it’s a sanctuary where nature, well-being, and luxury co-exist. The new identity reflects this reimagined perspective of luxury: rooted in nature, intentional in design, and deeply personal in experience.
